Simon Deen on the founding of his new venture, Simon Deen Real Estate
Updated: Apr 21
Imagine standing on any street corner in any city in the world and asking passers by the first three words that come to mind when they hear the words ‘Real Estate Agent’.
The reason why so many members of the general public have such a poor view of agents is the one question which has consistently troubled me over the course of my career. Personally I think it stems from a perception that interests are misaligned, and as an industry we definitely haven't done enough to challenge this.
The world is changing faster than ever before and our use of technology to automate everyday tasks is ubiquitous.
However what I don’t believe will change is both the desire of people to have somewhere comfortable to call home, and their willingness to seek out those individuals with the ability to provide them with a service based on knowledge, experience and a true understanding of what they’re looking to achieve. The kind of insight you can only gain by really listening to the needs of your client.
With this in mind, I founded Simon Deen Real Estate to focus on what I consider to be the most important factor in a successful transaction - the strength of the relationship between an advisor and their client.
I believe that the most productive relationships are founded on truth, transparency and accountability and that when these factors are combined with a focus on a desired outcome, everyone wins.
If this sounds like the kind of experience you’re seeking in a partnership with a real estate advisor, I’d be delighted to hear from you.